The Sony W800/B represents one of the highest resolution point and shoot still-shot digital cameras on the market. Packed with user-friendly features and an attractive price point, its near full-frame Super HAD CCD sensor captures is the closest thing price-conscious consumers will come to actual film quality. Features With a sleek design and an affordable price tag, the Sony W800/B boasts a 20.1- megapixel CCD sensor and a 5x optical zoom. The camera captures HD video in 720p. In addition to a user-friendly “easy mode,” the W800 also takes panoramic shots and boasts photo-editing and filters that can be used on its nicely-sized 2.7 inch LCD display. With a rechargeable Li-ion battery, the W800 eliminates the need for pricey and problematic battery replacements. Gone are the days of trying to juggle a battery and an impatiently smiling group of vacationers.

Primary Market

Ideal for the novice photographer or users on a budget, the W800/B offers good performance for under $100. The W800/B provides all the essential features of a digital camera at a price point that will appeal to consumers who are interested in buying a good camera at a good price.

The Facts

sony-digital-camera-heldThe size and slim design make the W800/B a convenient, portable camera. It fits easily into a pocket or purse, making it a handy camera for impromptu photos. While disabling some features, the camera’s “easy mode” takes the guesswork out of photography. Casual users can point and shoot with confidence. The W800/B provides good photo editing features. Editing can be done easily, and photo enhancements-filters, black and white, etc.-add fun, variety, and personal flair to photo composition. The W800/B performs well in good light but photos suffer noticeably in dim conditions, and panoramic shots yield softness at the edges of the frame. Shutter-speed suffers in low-light conditions, causing a delay of several seconds after the camera auto-focuses. Finally, the camera’s case is plastic-though, admittedly, plastic stylishly fashioned to approximate brushed metal-and vulnerable to dings and scratches.

Additional Considerations

The Sony W800/B offers the kind of affordability and functionality that appeals to casual photographers. Users interested in high-end performance will need to look elsewhere, as the W800/B offers features that are commensurate with its price point.

The ubiquity of smartphones, coupled with increasing technology in their cameras, forces the consumer to question whether a digital camera is a necessary purchase. Current smartphones offer quality similar to the Sony W800/B, so it may be hard to justify the need for another piece of digital technology. However, the price of the W800/B is affordable enough to settle the argument for the casual user who is not dependent on a smartphone for capturing images. The shutterbug with an eye for image distortion or slight pixilation and a jones for zoom lenses or advanced camera features will want to look elsewhere.

Overall, the Sony W800/B combines ease of use with affordability to provide a good camera to the average user.

Sony W800/B 20.1 MP Digital Camera
PortabilityEasy mode is perfect for casual photographers.Many photo enhancement options.
Poor photo quality in dim light.Shutter lag in dim light.Plastic exterior makes it less durable.
3.5Overall Score
Price
Features
Performance
Aesthetics